Monday, June 23, 2008

Planned Parenthood Hits Suburbia

Abortion Provider Goes Upscale; Aid For Poor Questioned


Flush with cash, Planned Parenthood affiliates nationwide are aggressively expanding their reach, seeking to woo more affluent patients with a network of suburban clinics and huge new health centers that project a decidedly upscale image.

The nonprofit, which traces its roots to 1916, has long focused on providing birth control, sexual-health care and abortions to teens and low-income women. While those groups still make up the majority of Planned Parenthood's patients, executives say they are "rebranding" their clinics to appeal to women of means -- a move that opens new avenues for boosting revenue and, they hope, political clout.

Two elegant new health centers have been built, and at least five more are on the way; the largest, in Houston, will be 75,000 square feet. They feature touches such as muted lighting, hardwood floors and airy waiting rooms in colors selected by marketing experts -- as well as walls designed to withstand a car's impact should an antiabortion protest turn violent. MORE

Source: The Wall Street Journal

1 comment:

~Joseph the Worker said...

This is sick on so many levels...Almost like a Home Depot approach to abortions. I pray that this effort might backfire and even make those "honest" people think twice about abortion and its morality.