Wednesday, January 16, 2013

Changes to March for Life focus on engaging culture



When hundreds of thousands of people descend upon the nation’s capital for the March for Life this year, they will be met with exciting changes aimed at young people and cultural renewal, said the event’s leader.

“I think it’s really a spiritual battle,” March for Life president Jeanne Monahan told CNA on Jan. 15. “This march does have a huge impact on actually saving lives.”

Forty years after the Roe v. Wade Supreme Court decision legalized abortion throughout America, the March for Life is looking forward to continuing this impact with Monahan, who took over as head of the organization last year.

“The rally will have a really different spirit this year,” said Monahan, explaining that it will be much shorter, only about an hour, compared to several hours in the past.

In addition, she said, the rally will have a very different feel than in previous years, which have featured upwards of 50 legislators and other speakers. Instead, Monahan noted, the rally this year will spotlight a handful of speakers, “who are actually steeped in the issue,” and the speeches will “tap into all the cutting-edge pro-life issues,” both legal and cultural.

The March for Life will also incorporate new technology into this year’s event and those of the future, she continued. During the Jan. 25 rally on the National Mall, there will be “huge jumbotrons so that participants will be able to see what’s happening,” regardless of their proximity to the speakers.

The jumbotrons will also be utilized before the rally to play “interesting and engaging videos related to pro-life,” as well as to entertain those waiting for the march to begin.

The March for Life’s digital presence has also been updated, with a new website that was launched just two weeks before the event. Monahan described the site as having “gone from a relic to a very engaging and fun website.”

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